I bet you guys remember the photos of Richard filming a Calvin Klein ad in 2019. Well, its finally time to see the final product! Personally, I am thrilled that Richard is getting more press. He deserves it.

Former GQ cover star Richard Madden has been announced as the new face of Calvin Klein fragrances, a position that will render him even more airtime on our TV screens

Calvin Klein has tapped Madden for the launch of its new scent, Defy. The first images from the campaign see the Bodyguard actor dressed in the all-American brand’s signature denim shirt and blue jeans, doused (we assume) in the new fragrance. Meanwhile, the film, which sees Madden move around as if on set of his upcoming Marvel flick, will be blasted into homes around the world.
Image may contain Richard Madden Clothing Apparel Pants Shirt Human Person Denim and Jeans

Defy is Calvin Klein’s first major masculine scent in almost ten years, 2012’s Encounter being the last. Sure to be an instant hit, as most CK fragrances tend to be (we’re looking at you, The One, Obsession, In2U), the CK-branded flacon contains an invigorating citrus juice that is bolstered by fresh and spicy bergamot and empowering lavender absolute. Vetiver oil, which has been responsibly sourced from Haiti, provides a rugged earthiness you’d expect Madden to smell like.

On the partnership, Madden, who joins Jake Gyllenhaal and Kate Moss as CK-approved campaign stars, told GQ exclusively: “I’ve always been a fan of Calvin Klein and having the opportunity to partner with the brand on the launch of their new fragrance, Calvin Klein Defy, has been an exciting adventure.”